Piarom

Snackelz Dates Packaging

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honors

The project earned the IDA Design Award and Iranian Packaging Designers Show Case.

National Packaging Design Award, 2021
Iranian Packaging Designers Show Case, 2023

CHALLENGE

Dates are a nutritious snack with high export potential, particularly Piarom dates from Iran. However, their market success depends heavily on effective packaging as the first point of contact with customers.

01

Brand & Market Presence

Creating a distinctive and appealing packaging design for both local and export markets

02

Cultural Identity & Aesthetics

Preserving the product’s origin identity while ensuring visual simplicity and elegance.

03

Usability & Consumer Behavior

Designing packaging that promotes daily consumption of dates as a healthy snack

04

Logistics & Production Efficiency

Structuring primary, secondary, and master packaging to align with export container sizes for optimal space utilization.

SOLUTION

The packaging design for Snackles Dates was developed with a focus on simplicity, usability, and cultural identity. Each design decision was made to strengthen market appeal, consumer experience, and export efficiency.

Cultural Identity & Aesthetics

Incorporating the Persian Gulf map outline to highlight product origin and add visual elegance.

Usability & Consumer Behavior

  • Designing each primary pack with four dates (the daily recommended intake).

  • Grouping 14 primary packs into a secondary box, sufficient for two weeks of individual consumption

Logistics & Production Efficiency

  • Selling secondary boxes within a larger master package.

  • Aligning all packaging dimensions with export container standards for efficient space usage and cost-effectiveness.

Integrated Design Methode

OUR SIMPLE PROCESS

Week 1
Project Kickoff

Brief description, benchmarking, market research, Ideation in the initial weeks.

Week 2
Idea Development

Sketches, evaluating Ideas and dirty modeling to narrow down to the optimum concept.

Week 3
Execution and Testing

Material selection, brand and graphic design, sample production, print test and final production.

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Team

Arsalan Abyn

Arsalan Abyn

Meysam Yousefian

Meysam Yousefian

Team

Arsalan Abyn